One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Italy
- CAMEO Italy provides a unique system for segmenting, profiling and targeting the Italian consumer mass market, built at Street Segment level using data from the most recent Italian Census and Lifestyle data from Addressvitt,
- Developed using a wide range of relevant data variables, including:
- Adult age
- Child & Adult Age
- Household Composition & Size
- Employment Type & Economic Inactivity
- Economic & Social Status
- Qualifications, Illiteracy & Student Presence
- Housing Tenure & Age
- Number of Rooms & Amenities
- Ethnicity
- Telephone Usage
- Investment Behaviour
- Charity Donation & Preference
- Readership
- Responsiveness
- Hobbies
- Modern modelling procedures were used to create a practicable number of neighbourhood clusters, 51 neighbourhood types in total, sorted into 10 discriminate groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Italy Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Families In Exclusive Areas | 11.56% |
2 | Affluent & Educated Singles In Urban Neighbourhoods | 8.74% |
3 | Comfortable Family Neighbourhoods | 9.12% |
4 | Comfortable Single Neighbourhoods | 8.02% |
5 | Comfortable Mature Neighbourhoods | 10.82% |
6 | Less Affluent Households In Rural & Suburban Communities | 12.95% |
7 | Less Affluent Mature & Retired Neighbourhoods | 10.64% |
8 | Less Affluent Mixed Neighbourhoods | 14.08% |
| 9 | Poorer Retired Neighbourhoods | 6.44% |
10 | Poorer Mixed Households | 7.63% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Italy can be used to:1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.