One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Japan
- This exceptionally discriminative geodemographic classification system is ideal for profiling, segmenting and targeting the Japanese consumer market.
- Developed using the latest Japanese census data built at the 11-digit Cho-moku level.
- Built from a wide variety of data variables, including:
- Adult Age
- Child Age
- Household Composition
- Household Size
- Housing Type
- Tenure
- Student Presence
- Number of Storeys
- Geographical Area
- Population Density
- Occupation Type
- Employment Type
- Industry Sector
- Land Price
- Highly developed modelling techniques were utilised in order to identify the 55 neighbourhood types organised into 10 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Japan Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Singles In Urban Areas | 7.92% |
2 | Wealthy Family Neighbourhoods | 12.20% |
3 | Comfortable Couples & Singles in Apartments | 4.41% |
4 | Comfortable Mixed Neighbourhoods | 15.29% |
5 | Less Affluent Mixed Neighbourhoods | 6.81% |
6 | Less Affluent Mature Communities | 5.48% |
7 | Less Affluent Rural Neighbourhoods | 14.41% |
8 | Low Income Older Households In Rural Areas | 9.75% |
9 | Low Income Young Families In Rural Areas | 9.42% |
10 | Mature Households In Poorer Rural Communities | 14.32% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Japan can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.