CAMEO Korea is a unique geodemographic classification for profiling, segmenting and targeting Korean consumers.
Developed using data from the latest South Korean census of population and built at Dong level.
Built from a range of data variables, including:
Adult & Child Age
Foreign Population
Marital Status
Housing Tenure
Housing Type
Property Age
Group Households
Qualifications
Highly developed modelling techniques were utilised in order to identify the 27 neighbourhood types organised into 8 main groups.
These clusters have been tested and proved to be:
Homogenous in their make-up
Present in enough numbers to be of practical use
Not biased towards specific geographic regions
CAMEO Korea Group Code & Description
% Households
1
Affluent Couples & Singles in Urban Areas
7.02%
2
Wealthy Family Neighbourhoods
5.09%
3
Comfortable Couples & Families in Mixed Areas
26.05%
4
Comfortable Mature Households
2.14%
5
Less Affluent Family Neighbourhoods
28.60%
6
Less Affluent Couples & Singles in Mixed Areas
9.48%
7
Poorer Family Neighbourhoods
10.52%
8
Poorer Mature Communities in Rural Areas
11.11%
9
Poorer Flat-Dwelling Households in Central Areas
9.29%
A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Korea can be used to:
1) Enhance & segment consumer databases 2) Understand your customers & responders through profiling 3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops 4) Perform catchment area & site location analysis 5) Screen mailing, telecanvassing or door-to-door lists 6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance 7) Perform advanced statistical analysis & modelling
