One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Mexico
- CAMEO Mexico is a powerful geodemographic segmentation classification designed specifically to profile, segment and target the Mexican consumer market.
- Built at AGEB / Municipality level using the latest Mexican Census of population, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Created from a wide variety of data variables, including:
- Population Age
- Retired Population
- Educational Attainment
- Income
- Industry Sector
- Economic Activity
- Access to Health Services/IMSS
- Marital Status
- Level of Urbanicity
- Households Amenities
- Number of Rooms / Bedrooms
- Length of Residency / Movement
- The latest modelling techniques were employed to characterise the population into 10 main groups subdivided into 55 neighbourhood categories.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Mexico Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Singles & Couples in Exclusive Urban Neighbourhoods | 6.60% |
2 | Affluent Family Neighbourhoods | 5.93% |
3 | Comfortable Mixed Households in Urban Areas | 5.13% |
4 | Comfortable Rural Communities | 4.15% |
5 | Comfortable Households Nearing & Enjoying Retirement | 9.15% |
6 | Less Affluent Households Nearing & Enjoying Retirement | 15.16% |
7 | Less Affluent Mixed Households in Urban & Suburban Areas | 16.28% |
8 | Less Affluent Rural Communities | 16.42% |
9 | Poorer Retired Neighbourhoods | 10.00% |
10 | Poorer Mixed Households | 11.19% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Mexico can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.