One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Netherlands
- Dynamic and powerful, CAMEO Netherlands classifies the Dutch consumer market for highly discriminative profiling, segmenting and targeting.
- Built using the latest Dutch Census of the population, it provides a tool for assessing the socio-economic and demographic characteristics of local communities.
- Built at 6-Digit Postcode level using a wide variety of geodemographic data, including:
- Adult Ages
- Child Ages
- Individual Income
- Individual Disposable Income
- Welfare Benefits
- The latest modelling methods were used to develop 31 neighbourhood clusters characterised by 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Netherlands Group Code & Description | % Households | |
|---|---|---|
1 | Professional Affluent Neighbourhoods | 11.0% |
2 | Wealthy Retired Neighbourhoods | 6.2% |
3 | Affluent Families | 10.9% |
4 | Comfortable Family Neighbourhoods | 13.6% |
5 | Less Affluent Neighbourhoods | 23.5% |
6 | Less Affluent Retired Neighbourhoods | 13.7% |
7 | Poorer Rural Neighbourhoods | 6.6% |
8 | Poorer Singles | 14.5% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Netherlands can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.