One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO New Zealand
- Dynamic and powerful, CAMEO New Zealand classifies the New Zealand consumer market for highly discriminative profiling, segmenting and targeting.
- Built at Meshblock level using the latest Census of the population, it provides a unique tool for assessing the socio-economic and demographic characteristics of local communities.
- Built using a wide variety of geodemographic data, including:
- Adult Age
- Child Presence
- Household Income
- Dwelling Size & Tenure
- Family Composition
- Qualifications
- Unemployment
- Occupation
- Languages
- Car Ownership
- Mode of Travel to Work
- Origin
- Length of Residency
- Internet Access
- The latest modelling methods were used to develop 28 neighbourhood clusters characterised by 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO New Zealand Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Professionals In Exclusive Urban Neighbourhoods | 10.36% |
2 | High Income Couples & Families In Mixed Areas | 9.52% |
3 | Wealthy Couples & Families In Rural Areas | 14.84% |
4 | Comfortable Owner Occupiers In Mixed Areas | 24.46% |
5 | Less Affluent Cosmopolitan Households In Urban Areas | 8.54% |
6 | Less Affluent Mature Households In Mixed Areas | 12.40% |
7 | Poorer Young Tenants In Cosmopolitan Urban Areas | 5.91% |
8 | Low Income Family Neighbourhoods | 9.95% |
9 | Older Singles, Couples & Single Parents In Poorer Neighbourhoods | 4.02% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO New Zealand can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.