One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Norway
- Presents a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Norwegian consumer market.
- Developed through a combination of Grunnkrester (Basic Statistical Unit) and Municipality level data using the latest Norwegian Census and other Government registers.
- Developed from a wide variety of data variables, including:
- Household Income
- Adult Age & Child Presence
- Household Size & Composition
- Housing Type, Size, Tenure
- Property Age
- Household Amenities
- Car Ownership
- Qualifications
- Industry Sector
- Unemployment Rates
- Commuting to Work
- Modern modelling techniques were used to locate and define a manageable number of community clusters: 30 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Norway Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Households in Exclusive Neighbourhoods | 12.80% |
2 | Wealthy Rural Communities | 14.97% |
3 | Comfortable Single Neighbourhoods | 14.26% |
4 | Comfortable Families in Small Town & Suburban Neighbourhoods | 11.10% |
5 | Less Affluent Singles & Couples in Rural Areas | 11.11% |
6 | Less Affluent Rural & Suburban Communities | 11.94% |
7 | Poorer Maturing & Retired Neighbourhoods | 10.27% |
8 | Poorer Mixed Households | 13.42% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Norway can be used to:1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.