
One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

CAMEO Online
A unique online system which enables users to profile, cleanse and enhance consumer data for over 30 countries across the world.
- Provides marketers with an easy-to-use interface and the convenience and flexibility to analyse and process their data from their desktop 24 hours a day, 7 days a week.
- Two systems are available: CAMEO Online and CAMEO Online Global.
www.cameo-online.com
CAMEO Online:
- CAMEO Online provides a comprehensive data profiling, data verification and enhancement service for the UK market.
- Free Data Profile & Data Quality Audit of your customer data available before you purchase.
- Profile your customer and responder data by CAMEO to add intelligence to your customer understanding and identify key prospect groups.
- Cleanse and verify consumer names and addresses, providing updated occupier information where it is available, ensuring your communications reach the intended recipients.
- Identify deceased or goneaway customers and remove them from your mailing database, reducing customer distress and saving you money.
- Trace customers that have moved house to their new address, so that you can maintain communication with them.
- Identify and remove duplicates from your database to avoid double mailing.
- The following datasets can be used in CAMEO-Online to profile, clean and enhance your data:
- Postcode Address File (PAF) from the Royal Mail
- Data Exchange which provides data on the consumer universe and includes the
Edited Electoral Roll amongst other data sources - CAMEO UK - For understanding the geodemographics & socio-economics of consumers.
- CAMEO Income - For assessing affluence through household income levels.
- CAMEO Financial - For assessing credit risk through county court judgments.
- CAMEO Investor - For assessing stock market activity and financial sophistication.
- CAMEO Property - For understanding wealth through house prices & council tax bands.
- CAMEO Unemployment - For assessing economic hardship and poverty at post sector.
- GoneAway Suppression File (GAS)
- Mortascreen and The Bereavement Register Deceased Files
- Mailing Preference Service File (MPS)
- Telephone Preference Service File (TPS)
- National Change of Address File (NCOA)
CAMEO Online Global:
- CAMEO Online Global provides a web-based data profiling and cleansing service across five continents for the following key markets:
|
|
|
- Enables global marketers to profile their international consumer data against any of EuroDirect’s CAMEO Classifications to understand their key geodemographic and
socio-economic characteristics. - Users can also append the classification codes to their data under Licence.
- For users who wish to profile customers from a mix of different countries and see just one profile, CAMEO International can be used to segment customers by their overall affluence and lifestage.
- As part of the same simple process, CAMEO-Online will also verify, cleanse and enhance
the address components within your data for any of these markets.
- The Excel Add-in functionality provides a rapid Excel-based utility which allows up to 1,000 records to be profiled, cleansed and enhanced free of charge.




