One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Philippines
- CAMEO Philippines provides users with a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Philippine consumer market.
- Built using the latest Philippine Government Census and delivered at Barangay level, it empowers marketers to evaluate the socio-economic and demographic characteristics of local communities.
- Developed from a wide variety of geodemographic variables, including:
- Child & Adult Age
- Number of Persons in Household
- Migration
- Religion
- Ethnicity
- Qualifications
- Adult & Child Age
- Building Construction
- Building State of Repair
- Year Built
- Tenure
- Building Floorspace
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 43 neighbourhood types organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Philippines Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Singles In Exclusive Neighbourhoods | 12.50% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 8.98% |
3 | Comfortable Couples & Families In Executive Rural Areas | 16.98% |
4 | Comfortable Mixed Households In Rural Areas | 14.36% |
5 | Less Affluent Mature & Retired Households | 11.25% |
6 | Less Affluent Younger Households | 6.12% |
7 | Less Affluent Mixed Households | 12.49% |
8 | Poorer Family Neighbourhoods | 8.81% |
9 | Poorer Rural Communities | 7.92% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Philippines can be used to:
Click here to download a pdf of our quick reference table to help you understand CAMEO Philippines in more detail...>>1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling