One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Portugal
- A unique geodemographic classification for profiling, segmenting and targeting the Portuguese consumer market.
- Developed using data from the latest Government Census and with a base level of Sections (Census Tracts).
- Built from a range of data variables, including:
- Child Presence
- Adult Demographics
- Qualifications
- Illiteracy
- Economic Activity
- Industry Sector
- Household Size
- Owner Occupation
- Household Amenities
- Number of Storeys
- Population Density
- Highly developed modelling techniques were utilised in order to identify the 29 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Portugal Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Younger Families | 2.65% |
2 | Affluent Single Neighbourhoods | 5.86% |
3 | Prosperous Family Neighbourhoods | 9.33% |
4 | Prosperous Retired Neighbourhoods | 8.09% |
5 | Comfortable Younger Households | 14.32% |
6 | Comfortable Family Neighbourhoods | 21.63% |
7 | Less Affluent Mixed Neighbourhoods | 23.09% |
8 | Poorer Rural Neighbourhoods | 15.03% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Portugal can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.