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CAMEO Property+

Unique in the marketplace, CAMEO Property+ is a household level classification for understanding property prices - a key gauge of wealth and consumer confidence.

1) Council Tax Band - 9 bands where:

• A = Lowest House Price in England, Scotland and Wales
• H = Highest House Price in England and Scotland
• I = Highest House Price in Wales

2) 1991 Council Tax Property Valuation Band

3) Current Estimated Property Valuation Band

• Built from council tax band data sourced from all the local authorities in Great Britain.
  
  
• Uses regional weightings and actual Land Registry data on property price and sales activity to derive and calibrate current estimates of property price inline with inflationary changes.
  
  
• Use to enhance targeting solutions by combining with other CAMEO Classifications selections.
  
  
• Use as a stand-alone classification.
  
  
• Useful For:
  
  
• Devising a Cost of Living Indicator
• Targeted Direct Mail & Telemarketing
• Customer Profiling & Response Modelling
• Post Sector Ranking for Door to Door Targeting
• List Screening
• Household Directories for Database Enhancement
• Catchment Area Analysis & Site Location

Example of household variation in Council Tax Band within a Postcode

Council Tax Band	Building Name/No	Street	Locality	Town	Postcode	Minimum House Price (£)	Maximum House Price (£)
D	85	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	123,000	159,000
D	87	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	123,000	159,000
D	93	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	123,000	159,000
D	95	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	123,000	159,000
E	99	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	159,000	217,000
E	103	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	159,000	217,000
E	105	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	159,000	217,000
F	69A	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	217,000	289,000
F	101	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	217,000	289,000
G	Bramble Wood	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	289,000	578,000
H	71	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	578,000	2,800,000
H	Park Gate House	PARK ROAD	GUISELEY	LEEDS	LS20 8EN	578,000	2,800,000

Click here to see our award for the winner of the 'Fundraising Category' for our work with PDSA using CAMEO Property+ at the Direct Response Marketing Intelligence Awards 2006