One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Republic of Ireland
- A highly discriminative geodemographic classification system for profiling, segmenting and targeting consumers.
- Built at District Electoral Division level using the latest Census of Population for assessing the socio-economic and demographic characteristics of a neighbourhood.
- A variety of relevant data variables were used in the modelling process, including:
- Adult & Child Age
- Household Composition & Lifestage
- Language Spoken
- Employment Status
- Occupation Type
- Economic Activity
- Educational Attainment
- Tenure
- Geographical Location
- Car Ownership
- Travel to Work
- A series of advanced clustering techniques have been used to identify 30 distinct neighbourhood types, further organised into 9 key marketing groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Republic of Ireland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Singles & Couples In Exclusive Urban Neighbourhoods | 7.95% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 5.85% |
3 | Affluent Homeowners In Rural Family Neighbourhoods | 19.96% |
4 | Comfortable Households Nearing & Enjoying Retirement | 9.67% |
5 | Comfortable Mixed Households | 12.17% |
6 | Less Affluent Neighbourhoods Nearing & Enjoying Retirement | 9.32% |
7 | Less Affluent Mixed Households | 16.06% |
8 | Poorer Rural Communities | 13.66% |
9 | Poorer Council Tenants - Many Single Parents | 5.36% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Republic of Ireland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.