One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Singapore
- A unique geodemographic classification for profiling, segmenting and targeting Singapore consumers.
- Developed using data from the latest Singapore Census and with a base level of Postcode.
- Built from a range of data variables, including:
- Adult & Child Age
- Highest Qualification
- Population Density
- Household Size & Structure
- Ethnic Origin
- Geographical Area
- Dwelling Type
- Economic Status
- Transport To Work
- Flat Size
- Industry Sector
- Housing Tenure
- Languages Spoken At Home
- Literacy
- Household Income
- Literacy Language
- Highly developed modelling techniques were utilised in order to identify the 39 neighbourhood types organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Singapore Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Family Neighbourhoods | 10.58% |
2 | Affluent Mature & Retired Neighbourhoods | 3.51% |
3 | Comfortable Younger Owner Occupiers | 15.31% |
4 | Comfortable Mature Neighbourhoods | 3.41% |
5 | Comfortable Family Neighbourhoods | 11.88% |
6 | Less Affluent Homeowning Families | 23.68% |
7 | Less Affluent Single Neighbourhoods | 11.53% |
8 | Poorer Households In Outer Town & Suburban Areas | 10.24% |
9 | Poorer Flat-Dwelling Households In Central Areas | 9.29% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Singapore can be used to: 1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.