One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Slovakia
Slovenského 
- CAMEO Slovakia provides users with a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Slovakian consumer market.
- Built using the latest Slovak Republic Government Census data and delivered at Basic Settlement Unit level, it empowers marketers to evaluate the socio-economic and demographic characteristics of local communities.
- Developed from a wide variety of geodemographic variables, including:
- Child and Adult Age
- Family Composition
- Property Type
- Tenure
- Residential Stability
- Ethnic Origin
- Current Schooling
- Educational Attainment
- Economic Activity
- Industry Sector
- Urbanity
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 24 neighbourhood types organised into 7 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Slovakia Group Code & Description | % Households | |
|---|---|---|
1 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 9.28% |
2 | Affluent Urban & Suburban Households | 10.30% |
3 | Comfortable Homeowners In Rural Neighbourhoods | 25.01% |
4 | Comfortable Household in Urban Areas | 16.27% |
5 | Less Affluent Home Owning Households | 21.56% |
6 | Poorer Households Nearing & Enjoying Retirement | 7.11% |
7 | Poorer Single & Family Households | 10.47% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Slovakia can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.