One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO South Africa
- A powerful geodemographic segmentation classification designed specifically to profile, segment and target South African consumers.
- Developed using the latest census from South Africa built at Sub Place Level.
- Developed from a wide variety of data variables, including:
- Population Age
- Ethnic Origin
- Languages Spoken
- Religion
- Transportation to Work/School
- Housing Tenure & Type
- House Size
- Current Students
- Industrial Sector
- Occupation
- Employment Status
- Household Income
- Energy Source
- The latest modelling techniques were employed to characterise the population into 9 main groups subdivided into 42 neighbourhood categories.
These clusters have been tested and proved to be:- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO South Africa Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Households In Urban Neighbourhoods | 8.16% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 7.07% |
3 | Comfortable Couples and Singles in Mixed Tenure | 4.31% |
4 | Comfortable Mixed Neighbourhoods | 10.27% |
5 | Less Affluent Couples & Singles in Urban Areas | 7.76% |
6 | Less Affluent Mixed Households | 13.25% |
7 | Poorer Tribal Settlements | 13.76% |
8 | Poorer Mixed Households | 23.33% |
9 | Ageing Tribal Communities | 12.09% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO South Africa can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling