One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Spain
- Presents a powerful discriminative geodemographic classification system for profiling, segmenting and targeting the Spanish consumer market.
- Built at Census Tract level using a wide variety of data sources, including:
- Child & Adult Age
- Household Composition
- Educational Attainment
- Employment Type & Status
- Travel To Work
- Industry Sector
- Nationalty
- Movement
- Number of Motor Vehicle
- Second Home Owership
- Household Size
- Tenure
- Modern modelling techniques were used to locate and define a manageable number of community clusters: 45 neighbourhood types organised into 10 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Spain Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Urban Neighbourhoods | 12.31% |
2 | Wealthy Households Nearing & Enjoying Retirement | 10.83% |
3 | Affluent Family Neighbourhoods | 8.04% |
4 | Comfortable Homeowning Neighbourhoods | 17.34% |
5 | Comfortable Households Nearing & Enjoying Retirement | 7.27% |
6 | Comfortable Mixed Tenure Households | 13.68% |
7 | Less Affluent Mixed Households | 11.08% |
8 | Less Affluent Mature Households | 3.83% |
9 | Poorer Family Neighbourhoods | 10.32% |
10 | Poorer Mature Rural Communites | 5.29% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Spain can be used to: 1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.