One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Sweden
- A robust consumer classification system designed to enable marketers to profile, segment and target Swedish consumers.
- Built at Grid Area level using a range of datasets, it provides the means to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Built using a wide variety of data sources, including:
- Adult Age
- Child Age
- Household Income
- Economic Activity
- Car Ownership
- Educational Attainment
- Geographical Distribution
- Advanced techniques in modelling were used to segment the country into 7 unique community groups and 25 distinct neighbourhood types.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Sweden Group Code & Description | % Households | |
|---|---|---|
1 | Wealthy Family Neighbourhoods | 21.7% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 6.8% |
3 | Comfortable Suburban Families | 19.1% |
4 | Comfortable Rural Communities | 2.9% |
5 | Less Affluent Retired Neighbourhoods | 17.7% |
6 | Less Affluent Mixed Neighbourhoods | 23.1% |
7 | Poorer Couples & Singles | 8.7% |
- Summary information on key demographic and socio-economic characteristics is supplied in a quick reference table.
- CAMEO Sweden can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.