One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Switzerland
- A dynamic consumer classification system designed to enable marketers to profile, segment and target Swiss consumers.
- Built using the latest Switzerland census, it provides the means to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Built at Communes and Quartiers level using a wide variety of data attributes, including:
- Household Size
- Adult Age
- Presence of Children
- Family Composition
- Educational Attainment
- Employment Status & Type
- Urbanisation
- Industry Sector
- Foreign Residents
- Levels of Unemployment
- Advanced modelling techniques were used to segment the country into 8 unique community groups and 31 distinct neighbourhood types.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Switzerland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Mixed Neighbourhoods | 9.15% |
2 | Affluent Mature Family Neighbourhoods | 14.08% |
3 | Comfortable Households Nearing & Enjoying Retirement | 8.16% |
4 | Comfortable Mixed Neighbourhoods | 10.58% |
5 | Less Affluent Family Neighbourhoods | 15.61% |
6 | Less Affluent Households Nearing & Enjoying Retirement | 13.46% |
7 | Poorer Family Neighbourhoods | 15.97% |
8 | Poorer Single Neighbourhoods | 13.00% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Switzerland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.