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Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Unemployment
A unique postcode classification for assessing economic inactivity, a key factor influencing on the relative wealth of an area and levels of economic hardship.
- Built using the latest available Government Unemployment Registers.
- Built using both long and short term unemployment rates across male and female claimants gathered at super output area level – enables users to identify unemployment in isolation as a key differentiator.
- As up-to-date and accurate as is possible.
- A true evaluation of the unemployment rate and the likely effect on the local economy.
- Groups all UK postcodes into 20 distinct unemployment groups which band neighbourhoods by two key variables:
- The percentage of unemployed households within a postcode
- The index of unemployed households within a postcode when compared to the national average
Group Overview - CAMEO Unemployment
CAMEO Unemployment Groups | % GB Households | % Economically Inactive Households | Economic Inactivity Index |
|---|---|---|---|
1 | 4.75% | 1 - <1.3 | 16 |
2 | 5.95% | 1.3 - 1.7 | 29 |
3 | 5.95% | 1.7 - 2.1 | 35 |
4 | 5.58% | 2.1 - 2.3 | 41 |
5 | 5.04% | 2.3 - 2.6 | 46 |
6 | 5.78% | 2.6 - 2.9 | 51 |
7 | 5.80% | 2.9 - 3.3 | 57 |
8 | 5.42% | 3.3 - 3.7 | 64 |
9 | 5.21% | 3.7 - 4.0 | 71 |
10 | 5.24% | 4.0 - 4.5 | 79 |
11 | 5.34% | 4.5 - 4.9 | 87 |
12 | 5.19% | 4.9 - 5.5 | 96 |
13 | 4.99% | 5.5 - 6.0 | 106 |
14 | 5.07% | 6.0 - 6.7 | 117 |
15 | 4.57% | 6.7 - 7.5 | 131 |
16 | 4.40% | 7.5 - 8.6 | 149 |
17 | 4.46% | 8.6 - 9.9 | 170 |
18 | 3.96% | 9.9 - 11.8 | 200 |
19 | 3.67% | 11.8 - 14.8 | 242 |
20 | 3.41% | >14.8 | 355 |
CAMEO Unemployment can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling