One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO USA Analysis
CAMEO USA Analysis works alongside CAMEO USA providing powerful indicators to further classify and segment the USA population based on their geodemographics and socio-economics.
- Built from the latest US Census.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|---|
Presence of Children | low score shows an area containing very few children and a higher score shows an increasing presence of children |
Presence of adults aged over 50 | low score shows an area containing few people aged over 50 and a higher score shows an increasing presence of people aged over 50 |
Household size | low score shows an area containing a high proportion of two person households and a higher score shows an increasing household size, with the highest score representing households of seven or more people |
Education | low score shows an area with no education and a higher score shows an increase in higher education |
Income | low score shows an area with no income and a higher score shows an increase in income |
Marital Status | low score shows an area containing a high presence of singles and a higher score shows an increasing presence of married couples |
- The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
- Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
