CAMEO Welfare

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One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk

CAMEO Welfare provides a unique way of profiling and understanding the UK population by looking at key deprivation indicators.

CAMEO Welfare allows you to assess every postcode in the UK according to their overall level of deprivation and poverty.
It takes into account location as a key discriminator and segments areas by their level of deprivation into 3 geographical areas:

This powerful classification has been built using Deprivation Statistics at Super Output level from Central Government and supplemented with additional geographical intelligence from EuroDirect.
It covers a variety of aspects that contribute to deprivation including:

A lookup table detailing the 28 CAMEO Welfare clusters and their associated characteristics can be found over the page.

CAMEO Welfare Code	% UK Households	Deprivation Index* (*100 = National Average)	Location	Levels of Crime	General Health	Educational Attainment	Quality of Environment
1	5.52	19	Town	Very Low	Very Good	Very High	Very Good
2	3.39	20	City	Very Low	Very Good	Very High	Very Good
3	0.33	23	Rural Area	Very Low	Very Good	Very High	Very Good
4	5.35	34	Town	Low	Very Good	High	Very Good
5	3.41	35	City	Low	Good	Very High	Good
6	0.95	36	Rural Area	Very Low	Very Good	Very High	Good
7	5.03	46	Town	Low	Good	High	Good
8	1.48	47	Rural Area	Very Low	Very Good	Very High	Good
9	3.32	48	City	Low	Good	High	Good
10	4.89	57	Town	Low	Good	High	Good
11	3.54	58	City	Below Average	Good	High	Good
12	1.60	59	Rural Area	Very Low	Good	High	Better Than Average
13	3.81	71	City	Below Average	Good	High	Poorer Than Average
14	4.72	72	Town	Low	Good	Above Average	Good
15	1.43	73	Rural Area	Very Low	Good	High	Average
16	4.36	88	City	Average	Better Than Average	Above Average	Poor
17	0.99	89	Rural Area	Very Low	Good	High	Poor
18	4.74	90	Town	Below Average	Better Than Average	Average	Better Than Average
19	0.61	109	Rural Area	Low	Better Than Average	Average	Poor
20	4.85	110	City	Above Average	Average	Average	Poor
21	4.59	111	Town	Average	Average	Below Average	Average
22	5.83	140	City	High	Poor	Below Average	Very Poor
23	4.08	141	Town	Above Average	Poor	Low	Poorer Than Average
24	0.38	149	Rural Area	Below Average	Poor	Low	Average
25	6.42	182	City	High	Poor	Low	Very Poor
26	3.62	184	Town	High	Poor	Very Low	Poor
27	2.91	262	Town	Very High	Very Poor	Very Low	Poor
28	7.50	265	City	Very High	Very Poor	Very Low	Very Poor