EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

CAMEO with Attitude

• Provides an innovative new way for organisations to reduce the time and money spent on testing creatives and taglines before a campaign and to use the intelligence gained to improve the targeting of their proposition.
  
  
• Enables marketers to test to as many elements of a direct mail pack or digital creative that they need to, to a market research panel in less than 7 days. These may include:
  
  

  Body Copy Headlines Creative Treatment Email Titles

  Envelope Call to Action Tariffs, Offers & Benefits Package Website Layout

  
  
• Utilises a robust and unbiased online market research panel of 20,000 cross sectional consumers allowing marketers to get an ever changing view of consumer preference.
  
  
• Multiple campaign elements can be published to the panel in the form of a survey within a week of receipt.
  
  
• Simple user-friendly interface enables panellists to complete the survey in only a few minutes.
  
  
• £250 prize draw incentive to entice panellists whilst deterring ‘professional panellists’.
  
  
• Immediate online response statistics can be supplied.

Benefits:

• Reduces the campaign test cycle to days rather than months, meaning you can afford to
  pre-test every campaign to maximise results.
  
  
• Enables organisations to reduce costs potentially saving as much as £40,000 every time
  you want to test a new DM strategy.
  
  
• Real time test feedback dialogue enables you to be fully informed before making any decisions, reducing uncertainty about how a campaign will be received by the public.
  
  
• By linking to EuroDirect’s Data Exchange or the clients own customer database, each target group can be easily defined through a suite of bespoke models enabling more accurate targeting for improved response.
  
  
• Allows identification of more target cells, each of which may be receptive to a different creative.
  
  
• Identifiying new target audiences enables tailoring of multiple creatives and opens new opportunities which may have previously been missed.
  
  
• Campaigns can be made more relevant by shaping them specifically using the creative, headline, offer and benefits package preferred by each audience.