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UK & International Consumer Targeting

Understanding your customers is essential to your success and there's no-one better at helping you bring 'life' to your data than EuroDirect. As innovators in the area of direct marketing and geodemographics, EuroDirect have developed a comprehensive series of highly discriminative consumer classifications for the UK and countries across the world under the CAMEO brand.
Harness The Power Of CAMEO:

Their power can be harnessed to improve customer recruitment, retention and cross-selling strategies through direct mail, telemarketing, door-canvassing and leaflet drops. They can also be used in catchment analysis and network planning applications to understand market opportunities.

Each classification is available as a data directory, whether it be a directory of postal regions (e.g. postcodes in the UK, Cho-moku's in Japan, Ilots in France or Zipcodes+4 in the US) or households, on license terms for tagging onto your database, customer profiling, targeting, market analysis and statistical analysis and modelling.


      UK Postcode Classifications:
 
  • CAMEO UK:
    An established geodemographic classification system for assessing the socio-economic and demographic characteristics of UK neighbourhoods.

  •  CAMEO Scotland:
    An established geodemographic classification system for assessing the socio-economic and demographic characteristics of Scottish neighbourhoods.

  • CAMEO Income:
     A classification for evaluating household incomes at postcode level.

  • CAMEO Financial:
    A postcode classification for assessing credit risk through county court judgements.

  • CAMEO Investor:
    A unique postcode classification for understanding shareholder activity and financial sophistication.

  • CAMEO Property:
    A postcode classification for understanding wealth through house prices and council tax bands.

  • CAMEO Unemployment:
    A post sector classification for assessing levels of unemployment and economic hardship.

  • CAMEO Workplace:
    A collection of 5 post sector classifications for understanding the consumer profiles of weekday 9 to 5 populations.

  • CAMEO Ethnicity:
    A postcode directory developed to assess variances in ethnic make-up by local area.

  • CAMEO Welfare
    A postcode level classification system for assessing deprivation within UK neighbourhoods.

      UK Household & Individual Classifications: 
 
  • CAMEO Personal Finance
    A individual level classification providing insights into financial attitudes, product behaviour and channel preference.

  • CAMEO Property+:
    A unique household level system for assessing wealth and disposable income through council tax bands and property valuations.

  • CAMEO Lifestyle:
    A household targeting system for understanding the age, affluence, income, lifestage and lifestyle preferences of consumers.

  • CAMEO Choices:
    A powerful targeting tool that segments the UK market by the likelihood of householders to behave in a certain way, whether in the products they purchase or the activities they enjoy.

  • CAMEO Ian:
    A individual level classification for predicting age through forename.

  • CallQualify:
    An individual level credit score to ensure that you are responsibly marketing credit offers.

      UK Postcode Indicators:
 
  • CAMEO Analysis:
    A suite of postcode classifications with additional postcode indicators for predictive modelling and bespoke statistical analysis.

      International Classifications:
 
  • CAMEO International:
    A single classification system that can be used to profile customers from any country in the world and understand them as a 'whole' in terms of their lifestage and affluence. Our adoption of an international coding system enables marketers to identify similar neighbourhood types in different countries.

  • Global Country Specific CAMEO Classifications:
    A range of consumer classifications for assessing the socio-economic and demographic characteristics of populations in every continent around the world.

Understand who your customers are using their CAMEO profile, whether they are living in the UK or in any market overseas

Using the quick reference CAMEO Table you can quickly appreciate the key characteristics of your customers

Identify which CAMEO types most represent your customers

Analyse which of our range fo UK CAMEO Classification best discriminates your customers using Gains analysis and charting

Use CAMEO International to profile different countries against each other and understand your global customer profile in terms of lifestage and affluence