Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
Data Processing, Cleaning & Enhancement
Making sure that your data is uptodate and as accurate as possible is not just a legal requirement, but it also benefits your business. You will save money and protect your brand by accurately mailing the correct people at the correct address and by not contacting goneaways, deceased or those who either do not want to receive unsolicited communications or who will not pass your credit checks should they respond.
By keeping your data clean you will also improve your deduplication and targeting processes. Only when your data is clean will you benefit from high match rates when you come to enriching your data with classifications or consumer attributes.
Click here to see our award for 'Best Work by a Data Bureau' at the SMART Awards 2005
Providing A 'One-Stop-Shop':
To help you maximise your targeting and ultimately your response rates, EuroDirect provide a 'one-stop-shop' for all your data processing, cleansing, suppression, credit screening and enhancement services.
Data Processing:
- Data Audit & Reformatting
This process will give you a preliminary view of the data prior to processing.
- Deduplication
This process will be used to identify and remove duplicate records within a clients data file. - Merge Purge
This process allows you to merge numerous files, removing the duplicate records. - Mailsort Processing
This process is used to re-order a data file into Mailsort order, allowing greater mailing discount benefits to be accrued. - Unique Reference Number Generation
This process is used to be able to identify individual records within a data file via a unique reference number.
Negative Verification:
- MPS Screening
This process is used to identify records present on the latest Mailing Preference Service (MPS) file. Where a match is found, the record will be flagged or removed from the clients mailing file. - TPS Screening
This process is used to identify records present on the latest Telephone Preference Service (TPS) file. Where a match is found, the record will be flagged or removed from the clients telemarketing file. - GoneAway & Mortality Suppression
This process will match names on the client data file with the occupants shown at the specified address on the latest GoneAway Suppression or Mortality File. The level of match is flagged accordingly.
The full range of suppression files available include:- GAS File (Gone Away Suppression File)
- NSF File (National Suppression File)
- NCOA File (National Change of Address File)
- TBR File (
The Bereavment Register File) - Mortascreen File (The Mortality File)
Credit Pre-screening & Scoring:
- Credit Pre-screening using CallScreen+ enables you to screen your data against consumers known to have a County Court Judgment (CCJ) or Bankruptcies using our sister company Callcredit's credit referencing data.
This process will flag/remove individuals that match the recency, frequency or value of CCJs/Bankruptcy specified. SHARE members can have access to Default and Delinquency data. - Credit Scoring using Gauge for Marketing enables you to score your customers or prospects by their propensity for future risk.
Positive Verification:
- Electoral Roll Verification
This process will match name and address records on the client data file with the record shown on the latest Electoral Roll. The level of match will be flagged on the data file. Where the name differs, an Occupier Update can be performed to add the new names. - PAF Validation & Enhancement
This process will match address records on the client data file with the correct address and postcode shown on the Royal Mail Postcode Address File (PAF). The level of match will be flagged on the data file. Where there is a difference, the correct address will be appended to the data file.
Data Enrichment:
Occupier Update
This process will match names on the client data file with the occupants shown at the specified address on the latest Electoral Roll. Where there is a difference, the new occupiers name will be added.
Title/Gender Validation & Enhancement
This process will match names on the client data file with the appropriate gender listed on our Gender tables. Genders will then be used in conjunction with additional household information to assign the appropriate title. This process will either flag title/gender matches or append them where missing.
Telematching (Telephone Number Addition)
This process is used to append telephone numbers to a data file by matching to the name and address.
Data Tagging
Our Data Exchange and CAMEO suite enables you to access a pool of consumer attributes for adding value to your database including:
- Transactional attributes
- Electoral Roll Attributes
- Data of Birth and Lifestage Data including the - Grey & Young Markets
- Survey Data
- Council Tax & Property Price Data
- New Movers Data
- Movers & Improvers
- Telephone Numbers
- Grid References
- CAMEO Classifications at postcode level
- CAMEO Lifestyle, our household classification
- CAMEO Choices, our modelled lifestyle attributes
- CAMEO Analysis, our postcode indicator.
- CAMEO Personal Finance, our individual level classification
- Gauge for Marketing, our credit marketing score at individual level
At EuroDirect, we also empower our customers to perform their own data cleaning and enhancement using our RollCall Enhance software. We provide unlimited training and a team of dedicated helpline staff to assist you.
Our convenient online data profiling, cleansing and enhancement system provides 24x7 access. Users can analyse and process their data from their desktop using CAMEO Online for UK data and CAMEO Online Global for data covering over 30 countries across the world.