EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

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Data Exchange

Whether you are building a marketing database, enhancing your customer records or running a series of campaigns, more often than not there is a requirement for new prospect data and additional consumer attributes. In an environment where data is often out of date and overworked EuroDirect's Data Exchange provides a refreshingly different solution.

Click here to see our award for 'Best Use of Data in Charity' at the Data Strategy Awards 2005

Delivering A Refreshing Source Of Targeted Prospects & Data Attributes:

As the largest UK shared prospect pool, it combines data contributions from a wide range of data partners and client contributers to provide access to the UK consumer mass market - approximately 39 million records. It also provides a wealth of consumer attributes to provide a powerful and unparalleled targeting mix.

A Series Of Highly Responsive Datasets:

Data Exchange is available as a whole or as 8 dynamic & highly responsive datasets built to address specific marketing propositions:

• UK Residents:
  A prospect pool of approximately 27 million individual consumers residing within over 14.4 million households. This dataset has been built entirely from the edited Electoral Roll.

• CAMEO Property+:
  26.6 million households each defined by their individual property valuation and council tax band.

• UK Lifestyle:
  Provides access to roughly 8 million lifestyle records collected from consumer satisfaction surveys and a wide variety of variables indicative of consumer lifestyles, purchasing preferences, and interests.

• UK Investors:
  A unique and exclusive prospect database providing unprecedented access to a niche market of over 3.2 million individuals actively investing in the UK's 500 top performing companies.

• Millionaires Club:
  Provides access to a segment of highly affluent and active private investors, each holding a known share portfolio in excess of £100,000.

• UK Company Directors:
  A uniquely prosperous consumer database of 3 million Directorships and Company Secretaries, enabling you to target with precision affluent decision makers at their home.

• UK Grey Market:
  A valuable dataset providing access to 4.2 million individuals aged 50+. This database can be segmented by age to deliver highly targeted segments of mature consumers at different stages of their later life.

• UK Young Persons:
  Comprising over 2.1 million individuals aged between 17 and 25, this prospect pool delivers highly targeted access to a niche market of young adults residing at 1.7 million households.

• E~mail Exchange:
  An extension of the Data Exchange family, this database contains a large volume of e-mail data that complies with the new Privacy and Electronic Communications Regulations regarding unsolicited direct marketing e-mail communications.

• New Movers:
  Delivers access to a valuable consumer market of new movers - prime targets for a range of products and services aimed at their new lifestyle and stage in life.
  
  
• Movers & Improvers
  A regularly updated databank consisting of prospective Home Movers. Access to a unique source of approximately 80-100,000 fresh pre-mover prospects each month.  

Flexible Access & Selection Options: