About us     Vacancies     Contact us     News     Events     A to Z     Sitemap
   


Discoverer

Discoverer


An intuitive online data exploration tool delivering fast access to customer and prospect data in a user-friendly environment for advanced data analysis, segmentation, profiling, modelling and extraction.

  • Interactive desktop solution with unlimited analysis and visualisation options, including:

    • Instant Data Selections and Counts
    • 5-Way Venn Diagrams
    • Thematic Cross Tab and Pivot Tables
    • Flexible 3-D Charting
    • RFV Analysis
    • Transaction Frequency Analysis
    • Customer Profiling
    • PWE Modelling and Scoring
    • Multi-dimensional Selection, Decision & Organic Trees

  • Agile ‘drag n drop' functionality enables users to combine selections instantly on screen and identify how they interact with one another. Each ‘drag n drop' action will automatically create a query which can be saved and reused for further investigation.
  • Powerful and insightful Wizards enable you to effortlessly create new variables based on existing or manipulated data E.g. Sum of all transactions greater than £100.

  • Advanced 3-D charting empowers users to create highly visual bespoke reports that can be exported as PDF, html or Excel files and refreshed when new data becomes available.
  • Seamless integration with MS Word and Excel, allowing you to transfer information into commonly used desktop programs.

  • Powerful “What If” analysis and revenue calculations.

EuroDirect will prepare and load a snapshot of your database into Discoverer providing updates on a monthly or quarterly basis.

Basic Functionality - Selecting, Analysing & Presenting Data
  • Select variables that you want to use in your analysis and save query rules with user-friendly System and File Explorers.

  • Quickly display your selections in a two dimensional grid where the data can be analysed in more depth or exported directly from Discoverer in a range of different formats.

  • Analyse multiple variables simultaneously using multi-dimensional Cubes and node trees which can be edited to your own specifications using different theme colours, ranges and statistics.

  • Theme cross tabs and change the intensity of the theme to highlight key segments which can then be selected for campaigns or analysis.

  • Create colourful 2-D and 3-D charts instantly from selections, cubes and trees, customising your output using a multitude of chart type and style options.

  • Split your data into specific target groups using graphical Venn diagrams where each segment will be represented as a coloured eclipse.

  • Store template settings for cubes, trees, Venn diagrams and reports.
Advanced Functionality - Profiling, Modelling & Scoring
  • Identify characteristics that are most significant amongst your target audience using ‘box' or ‘organic' Decision Trees and segment the entire database to identify look-a-likes and non look-a-likes.

  • Individually score each record on your database according to their propensity to respond using Predictive Weight of Evidence (PWE) models and select the best scoring records for your campaigns.

  • Estimate how powerful and predictive each model will be using advanced Gains chart measurement techniques.

  • Graphically visualise the information in your model through colour and size using a 3-D Torus (Donut).

  • Interpret the results of your modelling using a range of statistical terminology, including Index scores, Z-Scores and Cramer's V.
Advanced Functionality - Planning, Executing & Monitoring DM Campaigns
  • Plan multi-celled DM campaigns instantly from your desktop, calculate associated costs and ensure exclusivity by removing duplicates.

  • Work with multiple target groups concurrently and apply limits, sampling fractions and an overall hierarchical control on who is selected for your campaigns.

  • Allocate each mailing cell with a distinct key code so that responses can be traced and analysed.

  • Initiate campaigns on-demand or schedule repeated activity at specified frequencies within a date range.

  • Output data in a number of formats together with the campaign, promotion and cell codes.