EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

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E-Mail Exchange

Maintaining Targeted Access To The Consumer E~Market

• Developed following the success of Data Exchange, established over 5 years ago as a contingency to counteract the predicted drop in available names and addresses following the Electoral Roll Opt-Out.
  
  
• E~mail Exchange has been developed with a similar ‘data sharing’ strategy in mind to maintain access to the consumer e~market following recent European legislation.
  
  
• Provides members with a reliable source of ‘opted-in’ email data.

New Challenges – New Solutions

• As a result of the new Privacy & Electronic Communications (EC Directive) Regulations (PECR), legislation has forbidden the practice of unsolicited email broadcasting without the express permission of the individuals being targeted.
  
  
• E~mail Exchange presents the ideal solution by only providing email data from those consumers who have consented to receive third party communications.

Join Now And Enjoy The Benefits

• E~mail Exchange is designed specifically to build a mass market of email addresses and provide access to this along with access to corresponding names and terrestrial addresses.
  
  
• Each record can be matched to our wide ranging lifestyle, transactional and financial Data Exchange attributes along with all our CAMEO Classifications to enhance targeting.
  
  
• The email addresses available can be tagged to any existing customer database to provide a new faster and more cost-efficient medium of communication.
  
  
• Members will also be offered highly preferential rates on all aspects of e~mail marketing.
  
  
• There are two ways to enjoy the benefits of E~mail Exchange Membership:
  
  

  • Contribution Membership allows organisations that already have email data to gain a fuller understanding of their own data via profiling and analysis services as well as gaining access to rest of the E~mail Exchange in return for exchanging their data.
  • Sponsorship is designed for those who do not already own third party compliant email data or who do not feel it is appropriate to contribute data. By taking part in our incentivised questionnaire programme we can create new email data and assist in the development of E~mail Exchange.