EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

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Forensic Analytics

A New Data Science That Delivers Exceptional Results

• Forensic Analytics is a Bureau Service provided by EuroDirect to help mass mailers increase campaign performance, reduce costs and optimise overall return on investment.
  
  
• Benefits organisations managing large DM campaigns involving many list suppliers by helping them to identify which of the datasets and individuals are likely to be responsive and which are doubtful.
  
  
• Our vast depth and breadth of data combined with our superior analytic capability and data expertise means this is a unique service offered by a select few.
  
  
• The Forensic Analysis process makes use of:
• Almost 39 million individual consumers on Data Exchange
• Over 300 lifestyle, transactional, financial and geodemographic consumer attributes.
• Access to the credit risk data universe from our sister company Callcredit.

The Forensic Analysis Process

• Reformatting of lists from multiple sources.
  
  
• Cleaning and enhancement of name and address elements.
  
  
• Advanced profiling, retrospective scoring and analysis of a previous campaign, and customer and response files to thoroughly understand the discriminants of response.
  
  
• Prognostic scoring and modelling of proposed mailing lists for future campaign.
  
  
• Recommendations proposed on:
  
  
  • which lists / individuals in the lists should be totally excluded from future campaigns.
    
  • how the most responsive individuals can be identified from the remaining files.
    
    
• Merge-purge the files to create a final mailing list.
  
  
• Addition of data from Data Exchange to fill the unresponsive segments with more responsive data to reach the mailing volumes required.