EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

Intelligence Creation

• Delivers customer intelligence to your desktop through a user-friendly Internet solution, accessible anytime and anywhere to authorised users.
  
  
• Boasts the power to handle huge databases containing millions of records and an almost unlimited number of data variables.
  
  
• Enables you to analyse millions of records and view the results in seconds from your desktop.
  
  
• Easy-to-use point and click technology enables you to build complex queries without needing the technical know how. Low user training required.
  
  
• Delivers immediate high quality presentation and flexible reporting of results.
  
  
• Fully Microsoft Windows and Office compatible with reporting links to Excel.
  
  
• Quick to implement and easily upgradeable.
  

• View the fields available for selection in folders for easy organisation.
  
  
• Select on categorical, continuous or multi-answer variables, choosing from 5 easy methods:
  
  
• Make simple selections by tagging required values from a list of variables
• Combine selections to any level of complexity
• Use Venn diagrams to visualise selections and identify overlap
• Make Top N and random selections
• Perform advanced Recency Frequency Value (RFV) analysis on transactional data to work out: How recent? How many? How much?
  
  
• Count the records in your selection almost instantaneously.
  
  
• Browse the individual selected records.
  
  
• Produce high speed analysis tables, cross tabulating any two variables with full sub-totalling to deliver a powerful insight into data relationships.
  
  
• Save and load stored selections for future use.
  
  
• Work with multi-level data structures, performing selections across up to eight levels of information, e.g. Households, Customers, Accounts etc.
  
  
• Present analysis tables as high quality professional business charts at the click of a button.
  
  
• Export unique reference numbers for selected records to a file.
  
  
• Export selected records as dBase, comma separated, fixed data extract, Excel or Access files.
  
  
• Import files of reference numbers for selection or suppression e.g. previous respondents, mailed customers, complainants etc.

Advanced Functionality*:

Drive Time and Distance Selections

• Enhance any previous selection criteria with a perspective of spatial accessibility by adding either Drive Time or ‘As the Crow Flies’ Distance selections.

Database Profiling Analysis

• Perform preliminary data mining and explore the characteristics of customer segments to build up a wider picture of your market using advanced Z-Score and Chi-Square Analysis.

Response Modelling and Scoring

• Model and score the whole of your database to identify, select and then target specific individuals with similar characteristics to those profiled.
  
• Create sophisticated models at incredible speed with minimal input.
  
• Iterate the process quickly and easily to develop your models to achieve the highest potential gain from your database.

Campaign Management

• Plan, execute and monitor direct marketing campaigns and promotions straight from the screen.
  
  
• Create unique marketing cells based on any combination of selections.
  
  
• Define manageable thresholds using the 1inNth random technology or maximum output limits.
  
  
• Code your data according to the promotion or campaign for easy reference/response analysis.
  
  
• Monitor and manage mailing volumes and individual promotion and campaign costs.

*Optional modules can be integrated into Intelligence Creation for an additional license fee.