Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
Intelligent Prospects
An Online Prospect Management System for Targeting & Customer Acquisition
- A Hosted Online Customer Acquisition System which brings together a vast consumer prospect pool with cutting edge analytics capabilities and state of the art data mining and access tools to provide users with a ‘packaged' insight and prospecting solution.
- Enables users to quickly and effortlessly initiate recruitment drives, target and test new audiences and provide measurable ROI results on every campaign run.
Available 24x7, Intelligent Prospects avoids the need for multiple list consolidation, making campaign planning and execution quicker, easier and more cost efficient.
How It Works: Insight - Data - Strategy
We'll help you understand the behaviour, lifestage, lifestyle and attitudes of your customers, identify your most profitable customers and to whom different products appeal and then use this intelligence to identify a prospect pool of future customers to drive your acquisition strategy.
If you're a regionalised business we'll help identify your catchment area and select a target population for your prospect pool that suits.
Intelligent Prospects provides access to EuroDirect's complete and extensive data assets:
- UK Consumer Universe including the Edited Electoral Roll Data
- Transactional and Lifestyle Data
- Investors Data
- Lifestage Data – Young, Middle-Aged and Grey
- Directors Data
- The complete suite of CAMEO Classifications (Postcode and Household)
- The Credit Universe for Credit Scoring & Pre-Screening
- We can combine our ‘volume' of cost-effective targeted datasets with your existing prospects and enquirers and any other tactical lists or lifestyle datasets that you wish to include.
- We can incorporate customer suppressions and all standard industry suppressions to allow rapid and accurate counting for campaign planning.
- Using our advanced analytical expertise we can develop a range of targeting and response models and segmentations to maximise campaign effectiveness.
- Your own bespoked Intelligent Prospects will then be accessible via our easy-to-use web enabled software for desktop targeting and campaign execution.
- Any campaigns run can be recorded in a communication history for future suppression.
- A communications strategy can be developed which will incorporate iterative response modelling and measurement feeding learnings into the next campaign.
- Multi-channel campaign strategies can also be developed by incorporating email addresses and mobile phone numbers into the prospect pool where available.
- Intelligent Prospects can be developed in conjunction with ‘CAMEO with Attitude' to accurately match your target audience to the campaign creatives they'll be most responsive to.
Why Choose Intelligent Prospects from EuroDirect? - It delivers a comprehensive and targeted prospect pool to your desktop 24x7, which when combined with your customer data can improve acquisition, retention and cross-sell activity.
- It provides a scientific and measurable approach to targeting which ultimately reduces the overall cost per acquisition.
- It provides a ‘Packaged Solution' reducing your prospecting headaches and freeing up list acquisition resource to pay greater attention to targeting refinement.
- A dedicated account management team are provided to manage the project, leaving you to focus on and achieve your marketing objectives.
- Where required we'll act as your ‘Data Acquisition Manager', guiding further data purchases and ensuring you maximise the return on your data investment.