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Click here to find out how our UK Lifestyle database can give you access to 8 million consumer records with over 200 lifestyle variables

Click here to find out how Data Exchange can provide access to the UK consumer mass market and over 300 consumer attributes

Click here to find out how our UK Millionaires Club database can provide access to a niche list of active and seriously affluent investors, each holding a known share portfolio in excess of £100,000

One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk

EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

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MICROVISION Software

Never before has anyone been able to provide a system that satisfies all your direct marketing, estate management & strategic planning needs in one comprehensive desktop solution. Until now that is!

Click here to see the latest independent software review of MICROVISION

For Direct Marketing & Network Planning In The UK & Across The World:

MICROVISION combines 25 years experience from EuroDirect and its consultancy division GMAP Consulting to provide a uniquely versatile solution. Bonding together EuroDirect’s award-winning marketing intelligence platform (previously DemoGraf*) and the CAMEO Classifications with GMAP’s internationally renowned proficiency in market analysis and business modelling, this revolutionary system empowers you to make the most of market opportunities, whether they be in the area of customer recruitment and retention, retail site development, market area management or strategic planning.

Whether you are trying to identify where to target direct mail or door-drops, where to locate a new store, where to define a store catchment or where your stores aren’t performing as well as they should do, MICROVISION can help. It is available for almost any country in the world.

MICROVISION Marketing Manager:
A unique marketing GIS designed specifically for customer analysis and targeting. It provides a wide range of user-friendly features that enable you to thoroughly understand your global customers and prospect for more like them using our powerful CAMEO classifications.
MICROVISION Market Maker:
Using advanced GIS and state-of-the-art drivetime technology MICROVISION Market Maker enables you to use your customer data to rapidly define and visualise your markets. Once created, you can begin to understand each market in terms of their geodemographic, socio-economic and retail profile characteristics, appreciating customer spend and store sales as well as identifying pockets of untapped potential.
MICROVISION Walkround
Using area analysis, segmentation and clustering techniques, sales territories (walkrounds) can be accurately identified and targeted to aid the national management of localised door to door canvassing. It is an effective system, which allows the marketer to minimise the distance covered in marketing campaigns but still achieve maximum call responsiveness by identifying the most receptive people.