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MICROVISION Market Maker

A unique and easy-to-use GIS developed for market analysis, sales planning and supporting key business decisions regarding network management.

• Enables users to quickly define and understand their markets, appreciate consumer spend, relate to store sales and identify pockets of untapped potential.
  
  
• Provides decision-makers with the data and tools required to monitor and analyse sales performance, put in place sales targets, identify and evaluate new site locations and territories, and identify areas where sales potential could be maximised.
  
  
• MICROVISION's fully global functionality enables users to develop market strategies in a wide range of countries across the world, including:

Site Location Mapping:

• Facilitates the mapping and visualisation of customers and outlet locations to appreciate geographical distribution. Data can be viewed in isolation or layered with multiple themes.
  
  
• Additional data is also available to allow you to locate and map competitor sites, other retail outlets and retail shopping centres* to understand the wider market context.
  
  
• Navteq street level mapping data is available for advanced market visualisation and targeting.

• Allows users to plan, visually define and create market areas, either individually or in batch mode by generating either drivetime and distance bands around individual outlets or using a range of other geographic selections.
  
  
• Where client data is incorporated*, market areas may be defined using actual customer or sales data (e.g. primary catchment is defined by 80% customer penetration or 60% of store sales etc).
  
  
• Empowers users to investigate regions where market areas overlap one another and assess potential cannibalisation of own network.
  
  
• Enables the user to divide market areas up into smaller sales, service or distribution areas to aid operational management.
  

• Integral CAMEO Classifications enable users to analyse and report on the geodemographic and socio-economic characteristics of local, regional, national and international markets.
  
  
• Inclusion of country specific census/government register data provides another dimension delivering valuable additional data for mapping and reporting to assist in territory/catchment evaluation and local market assessment.
  
  
• 1991-2001 UK Census Changes Data is available to understand geodemographic change.
  

• 2001 UK Census Data is presented with a full list of the fields available.
  
  
• Incorporation of retail locations and retail centres data* enables users to identify and analyse competitor and other retail outlet activity within the market area defined.

• Incorporates a sample set of market research-based consumer spend estimates providing the basis for understanding and measuring market activity and potential at local level.
  
  
• Market specific spend estimates are available for any product or service* from the main research panels enabling users to understand household spend within the specified area.
  
  
• Powerful thematic mapping enables this data to be mapped by region (e.g. post sector) to differentiate and highlight areas of high demand from areas of low demand.

• System customisation* enables users to understand regional sales patterns and identify where sales are drawn from by being able to import, map and report on their own store sales data.
  
  
• Enables users to measure brand performance at a local level through market penetration and national level through market share by comparing sales against customer spend.
  
  
• Allows identification of best and worst peforming stores by enabling users to map performance data in a wide variety of styles ('hot-cold' shading, dot density, pie charts, bar charts, graduated symbols etc) and produce high-quality reports and mapping output.

* Available for an additional license.