EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

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MICROVISION Marketing Manager

A powerful and easy-to-use International Marketing GIS designed for consumer analysis, profiling, prospect targeting and catchment evaluation.

• Enables users to quickly gain an understanding of 'who' their customers are, 'what' they look like in terms of their geodemographics and spending power, 'where' they live and 'how' far they typically travel.
  
  
• Provides direct marketers with this intelligence and the capability to identify, locate and target more prospects that look like them.
  
  
• Allows organisations to effectively cross national boundaries in their marketing activities by enabling them to visualise, analyse and report on national markets and individual local catchments for a wide range of countries across Europe, America, Asia & Australasia:

• Navteq street level mapping data is available for advanced market visualisation and targeting.  

Understanding Your Customers & Prospecting for More:

• Enables users to visualise their customers on a map for top-line geographical analysis.
  
  
• Incorporates country-specific CAMEO Classifications allowing users to profile their customers and gain an insight into their geodemographic and socio-economic make-up.
  
  
• Empowers users to identify which classification is the most discriminative using powerful comparative profiling technology.
  
  
• Details all the key characteristics of a selected postcode via the Postcode Profiler interface, providing a wealth of information in a printable report.
  
  
• Empowers users to target direct mail and telecanvassing campaigns by identifying and locating key consumer segments that display similar characteristics to their customers.
  
  
• Provides users with the capability to rank and map geographical regions in order of market potential or customer penetration for targeted door-to-door distributions and canvassing activity.
  
  
• Facilitates the use of market research profiles* to identify areas of high market potential for analysis and targeting.
  
  
• Enables users to compare product or market research profiles to identify a ‘goodness of fit’ for planning market expansion, cross-sell and up-sell and affinity relationship strategies.
  
  
• Allows users to identify the most geographically appropriate above-the-line media for targeting a campaign, down to the specific television broadcaster, radio station and paid for or free newspaper titles.
  
  
• Specialist street level mapping layers are also available* enabling micro-level targeting.
  

• Enables users to perform distance or drivetime analysis to identify how far customers typically travel to their store.
  
  
• Allows users to visualise distance and drivetime bands and use as a basis for planning direct marketing initiatives around retail outlets.
  
  
• Incorporates powerful proximity analysis technology to create batch retail catchments and identify the nearest outlet to each customer.

Defining & Understanding Catchment Areas:

• Allows users to import their own and competitor* store location data to help visualise their network, which can be viewed in isolation or layered with multiple themes of data. 

• Empowers users to define catchment areas quickly and easily around stores using distance, drivetime and other geographical selections.

• Enables users to report on and understand the CAMEO profile of any defined catchment.

• Allows users to visualise catchment geodemographics by adding demographic profile blocks to their map.

• Facilitates further catchment analysis by enabling users to report and thematically map consumer characteristics of their catchments using the integral country-specific census and/or government register data.

• Allows users to identify which media channels achieve the greatest exposure across any defined catchment.

• Enables users to compare product or market research profiles against retail catchments to identify where product launches or promotions should be focused.