EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

MICROVISION Walkround

• Unique data clustering and delivery technique enables the central planning, execution and management of national door-to-door sales and marketing strategies at a local level.
  
  
• Efficient 'Walkrounds' or field sales territories are developed using innovative and advanced area analysis, segmentation and clustering methods, and are provided as either:
  
  

  • Hard copy definitions in map and schedule format.
  • Electronic dynamic definitions using PDA/Handheld Device* technology.

  
   
• Provides a more flexible, intelligent and technologically advanced approach to traditional field sales activity, enabling exclusive systems to be built for Consumer and Business-to-Business targeting.
  
  
• Eases the process of sales control and operational management, enabling territories to be:
  
  

  • Accurately targeted in terms of the audience and area covered, making the best use of time and resource.
  • Logically and efficiently organised to minimise distance covered and maximise call potential.
  • Practically sized for optimum sales activity.
    
    
• Digital system provides key functionality and information that is both easy to understand and utilise:
  
  
  • View individual street level maps and zoom in for more detail
  • Select street on round schedule to display household occupants
  • Verify individual against current and previous Electoral Rolls**
  • Record time and date with call log facility
  • Change name or address details with easy-to-use edit functions
  • Display specific questions and use drop down / tick boxes to record answers
  • Record and capture additional contact management information onsite
  • Take orders in the field with signature recognition capture facility
  • Use email / fax facilities to remotely communicate orders, enquiries or follow-up calls instantly
  • Download photographs or image files for instant onscreen display to customer
  • Use panic button for emergency assistance
    
    
• Uses MS SQL Server technology to deliver an online interactive database system enabling:
  
  
• Real time data capture
• 24-7 access to information for decision support by authorised users
• Capability to produce performance measurement statistics on a daily basis at individual, team, regional or national level, including:
• Field activity tracking and performance monitoring, in relation to calls made and orders taken
• Checking and managing order requests and fulfilment
• Target setting and wage assessment
• Comparative analysis and benchmarking performance
• Highlighting areas of weakness and strength in staffing provision
•  Ability to perform detailed response and conversion analysis, to measure return on investment, cost per enquiry, cost per order etc.

Industry Application:

Typically any organisation, which could have a doorstep relationship with its customers and prospects:

• Utilities
• Telecommunications
• Broadcasting
• Publishing
• Doorstep Mail Order / Home Shopping
• Home Improvement
• Charities
• Business to Business

Key Benefits:

• Provides a practical and flexible solution for sales teams and management, delivering up-to-date and immediate online access to key information.
  
  
• Maximises efficiency of round definition ensuring tighter territory management:
  
  
  • Round sizes maximise feasible daily coverage.
  • Ensures that the whole area is targeted by means of direct marketing activity.

• Reduces costs
  
  

  • Enables optimum resourcing of field sales teams.
  • Replaces the 'scattergun' approach with a more focussed approach so data is only required for the proportion of the market actually targeted.
    
    
• Delivers local knowledge to central management
  
  

  • Managers feel in greater control, understanding exactly where individuals are working and appreciating the local dynamics of their round.
  • Provides both localised geographical, consumer /business information from which the user can identify the optimum sales and marketing strategy to be deployed in each area.
    
    
• Digital technology enables quicker, more accurate and consistent data collection, performance measurement and analysis.
  
  
• Direct messaging maximises communication channels between field agents and management, enabling enquiries, orders, follow-up calls, and panic alerts to be dealt with immediately.
  
  
• Ensures accurate consumer targeting and filtering using the CAMEO Classifications:
  
  
• CAMEO UK: For assessing socio-economics and demographics.
• CAMEO Financial: For assessing credit risk through County Court Judgement levels.
• CAMEO Investor: For assessing wealth through shareholdings.
• CAMEO Income: For assessing household income levels.
• CAMEO Unemployment: For assessing levels of economic activity.
• CAMEO Property: For assessing wealth and cost of living through property prices.

Profiling of existing loyal and profitable customers can help you understand, identify and target the most appropriate market and avoid others.

• Enables precise targeting and filtering of businesses by:
  
  

  • Standard Industry Classification (SIC), Business Description, Company Size etc.
    
    
• Schedules provides the capability to include suppression flags.
  
  

  • Saves time wasting, reduces aggrieved calls and protects the company brand.
    
    
• Facilitates safer working conditions.
  
  

  • Individuals feel safer in the knowledge that their managers always know where they are.
  • Panic button provides assurance that instant assistance is available in difficult situations.
    
    
• Reduces paperwork and administration costs.
  
  
• Remote download facility means minimum preparation and planning is required prior to canvassing.
  
  
• Builds better working relationships.
  
  
  • Managers appreciate the day-to-day ground coverage of individual salesmen.
  • Individuals feel the rounds are better selected in terms of target audience, call density and order.
    
    
• Navteq street level mapping data is available for advanced market visualisation and targeting.
   
• Proven results in the field.
  

* PDA systems to be purchased seperately from approved supplier.
**Available for additional license