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Movers and Improvers

Movers & Improvers


A Unique Service for Customer Recruitment and Retention
  • With 1.2 million homes sold every year and 300,000 homes on the market at any one time these householders are an extremely valuable market for both customer retention and acquisition.

  • Whether they are current customers who you may be likely to lose or potential new customers who you may wish to recruit our new ‘for sale board' prospect data and alerts service can help.

  • Data available includes:

    • Home Number/House Name
    • Street Name
    • Locality/ Town
    • Postcode
    • Property Type
    • Sales Status- For Sale, Under Offer, Sold
    • Estate Agent Name
    • Market Value Where Available

  • Our pre-movers data is collected from multiple sources.

  • We have the benefit of being part of the Skipton Group which is also home to Connells (the second largest estate agency in the UK ) and Sequence. Skipton is also a principle shareholder in Rightmove.
Customer Retention:
  • With a substantial volume of home-moving customers redeeming their accounts with you each year the amount of revenue you lose in churn is colossal.

  • We have a data collection window of 6 weeks and based on an average property sales cycle being 12-16 weeks, our new alerts service is guaranteed to identify pre-movers at the exact time when they will be considering the switch.

  • By sending them an offer they can't refuse, every Alerts Lead we provide you with will provide an opportunity to retain a valuable customer.

  • Typical markets where this would add real value to your customer retention strategy include:

    • Financial Services
    • Insurance
    • Utilities
    • Telecoms
Customer Recruitment:
  • A unique source of approximately 80-100,000 fresh pre-mover prospects each month.

  • Ideal for targeting households whose homes are on the market and who may currently be looking for a whole range of new products and services, including:

    • Loans
    • Credit Cards
    • Conveyancing
    • Home Improvements
    • White Goods
    • Brown Goods
    • Soft Furnishings
    • DIY