EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

UK Grey Market

• The mature and elderly population is the fastest growing and most valuable UK demographic. With this in mind EuroDirect has developed the UK Grey Market.
  
  
• Containing roughly 4.2 million individuals aged 50 years or older, this dataset provides a specialised prospect pool perfect for those organisations that see the mature market as their target audience.
  
  
• Users of this data include providers of financial products and services, specialist holidays, gardening equipment, heathcare and mail order products.
  
  
• Using the dates of birth available for every record, this large and varied demographic group has been divided into 3 lifestage subsets:
  
  
• Prime of Life (50-59 years):
  Presents those in the golden years of life. They are likely to be at the pinnacle of their careers with the highest earnings of their life and high disposable incomes since their children will have already left home and their mortgages will be paid up.
• Retirement Years (60-69 years):
  Presents those consumers that have entered retirement which for many is a life changing phase. Incomes invariably have decreased, as a resulting of switching to a pensionable income, and they will find themselves with much more time at their disposal.

• Later Life (70-75+ years):
  Presents those individuals who are well into retirement with financial security and health issues as their greatest concerns, and who are generally looking for products that will make their lives more comfortable.
  
  

• The UK Grey Market can be segmented using our CAMEO Classifications or our wealth of lifestyle variables to add an extra dimension to targeting or to further enrich a data selection.
  
  
• By combining telephone numbers to the dataset, telemarketing can be used to enhance a recruitment or retention campaign.

• Access to the UK Grey Market is possible via two methods:
  
  
  • Traditional List Rental provides names and addresses for one-off mailing campaigns.
  • Long Term Lease allows multiple access to the mature consumer market for as long as the license runs.