EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

UK Lifestyle

Providing A Wealth Of Lifestyle Information

• Access to around 8 million consumer records with a wealth of lifestyle attributes attached.
  
  
• Updated six-monthly, this dataset provides a refreshing source of new prospects.
  
  
• By merging and consolidating a wealth of responses to surveys and customer satisfaction questionnaires it provides over 200 different lifestyle variables.
  
  
• Variables are indicative of consumer lifestyles, purchasing preferences and interests. Typical examples include:
  
  
  • Adult & Child Dates of Birth
  • Marital Status
  • Child Presence
  • Income & Employment
  • Financial Products
  • Shopping Preferences
  • Interests & Hobbies
  • Insurance renewal dates
  • Car Ownership
  • Newspaper Readership
  • Pet Ownership
  • Internet & Technology Usage
    
    
• Data attributes describing who they are, how they behave and what goods and services they usually purchase allows organisations to target the most suitable prospects for their offer.
  
  
• This also provides companies with vital consumer intelligence for data tagging to existing databases providing an unparalleled insight into their customers.
  
  
• By combining names and addresses with telephone numbers marketers are able to approach prospects in a variety of ways.
  
  
• EuroDirect's geodemographic CAMEO Classifications can also be appended to further increase the targeting power of any mailing campaign.

• There are a number of ways to gain access to UK Lifestyle:
  
  

  • Assisted Customer Questionnaire Programme enables organisations that have little existing information regarding their customers with the ability to collect their own data via customer satisfaction questionnaires distributed within their own communications. EuroDirect will help in the design and data capture of the collected information in return for contributing agreed data to UK Lifestyle.
  • Long Term Data Leasing, suitable for those who require long term access to its wealth of prospects and variables for database building, enhancement and continued marketing activity.
  • Traditional List Rental enables those companies with a small data requirement to gain access to this lifestyle data for one-off prospecting campaigns.