EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

New Movers

A Unique Prospect Database of Consumers Who Have Just Moved House

• Delivers access to a valuable dataset of people who have just appeared on the latest Edited Electoral Roll at a new address.

• Provides the name and address details of around 2.8 million freshly identified prospects.

• Ideal for targeting individuals whose new lifestage and lifestyle necessitates a requirement for a wide variety of product and services, as they set up their new home.
  
  
• Typical consumer demand that can be linked to those who have just moved house include:

• Home improvement products and services
• The purchase of household furnishings and fittings
• Financial products to fund such purchases
• New utility providers, e.g. gas and electricity
• New communications providers, e.g. telephone, cable/satellite TV, broadband etc
• Local retailing and leisure facilities

Optimise the Targeting of this New Source of Prospects

• Combine home mover information with any of EuroDirect’s other consumer attributes or CAMEO Classifications to enhance selections and data tagging to assess their lifestage, property price, credit risk profile, financial sophistication, income and economic activity levels.
  
  
• With a wide range of variables to choose from, selections can be targeted by commercial geography, drivetime, distance, media coverage, near neighbour, gender or household composition selections.

Delivery Options To Suit Your Needs

• There are two methods by which you can gain access to this valuable dataset:
  
  

  • Traditional List Rental is suitable for those marketers seeking to carry out one-off targeted mailings.
    
  • Long Term Lease of the full database is appropriate for those who wish to have access to the entire New Movers File for multiple mailings.