Access To The Electoral Universe for Direct Marketing
Captured entirely from the Edited UK Electoral Roll, UK Residents provides access to a prospect pool of 27 million consumers.
Annually built and merged from the Electoral Registers of every UK local authority, it respects the right of individuals to 'Opt Out' of receiving unsolicited marketing communications.
The data is enhanced with the CAMEO Classifications to add geodemographic depth and allow the targeting of specific UK consumer groups.
Each name and address record has additional attributes attached, including:
Title
Other Name and Name Suffix
Gender
Individual Length of Residency Since 1980
Household Length of Residency Since 1980
Head of Household
Household Composition (Family Type)
Residential telephone numbers can also be appended providing an additional channel with which to communicate to prospects.
Further selection criteria are also available to assist the targeting of prospects, including:
Geodemographic selections using the CAMEO Classifications
Commercial geography
Media selections - TV, Radio, Free and Paid For Newspapers
Standard Marketing Regions
Drive-time and distance selections
Attainer Status and Date of Birth
Near Neighbour Selections
One in Nth Selections
Flexible Acquisition Options
UK Residents can be acquired in three main ways:
Traditional List Rental, which is appropriate for those companies that wish to carry out one-time direct mail campaigns.
Long Term Lease allows organisations to have prolonged access to the data for use with multiple campaigns.
Our Web-enabled Licence Software, Intelligence Creation allows direct in-house access to the data for selections and extraction.
